(Published: May 31st 2024)

Lead FlightLogger’s Global Growth as Head of Sales & Marketing

Seize this unique opportunity to play a pivotal role in FlightLogger’s journey to global dominance in aviation training management. As the leader of our Sales & Marketing team, you’ll be at the heart of our ambitious growth strategy, driving innovation and shaping the future of our dynamic company. Ready to make a monumental impact in an exhilarating industry? Join us and be a key player in our success story!

Location: Aarhus C, Denmark
Travel: Approx. 20 days/year worldwide
Position Type: Full-Time

About Us

FlightLogger is today owned by the Canadian investment company, Arcadea Group. We proudly serve nearly 200 flight training organizations across 46 countries, solidifying our position as a leader in our niche market.

Our diverse team includes experienced aviators, skilled software developers, and dedicated business professionals, all united by a passion for aviation. Guided by a strategic, data-driven approach, we are committed to achieving our ambitious growth plans, backed by solid support from our owners. We have a vast market to explore, and a robust SaaS platform designed for sustainable growth.

We are right now looking for an experienced sales/marketing profile to join our team in an exciting role as Head of Sales & Marketing. If that’s you, we invite you to join us on this adventurous journey and become part of an innovative and dynamic company driving the future of aviation training.

Job Summary

Are you a data-driven sales or marketing professional with experience and capacity to lead the Sales & Marketing team on an exciting worldwide growth journey?

As our new Head of Sales & Marketing, you will be the driving force behind all activities aimed at generating new business through both inbound and outbound channels. You will ensure a strong digital foundation across our corporate website, social media, and other channels (organic and paid), and use your experience to take the performance of our sales team to the next level.

You will be hands-on driving our marketing and sales activities while managing and guiding our team of Business Development Managers in meeting their monthly sales targets. Not least, you will lead our participation in industry-specific conferences worldwide, continually boosting FlightLogger’s presence across all regional markets. This also means that you should expect at least 10-15 travel days per year.

Reporting directly to the CEO, you will part of FlightLogger’s management team.


  • Marketing/Sales Targets and KPIs: Ensure that marketing and sales quotas and expected KPIs are achieved each month/quarter.
  • Marketing: Maintain and optimize our online/offline presence across all marketing channels and ensure that the FlightLogger brand is constantly evolving.
  • Lead Generation: Create and execute marketing and sales strategies for lead generation, including cold calling, email outreach, online campaigns, content creation, and more.
  • Pipeline Management: Support your sales team in consistently creating a healthy sales pipeline in HubSpot to ensure consistent revenue growth.
  • Sales Presentations: Support our Client Success team by creating compelling sales presentations and product demos to effectively communicate our value proposition to potential clients.
  • Content Creation: Ensure a steady production of relevant content to support our customer journey, either by yourself or using external content creators.
  • Customer Support: Create compelling content for new software updates, and make sure our online help centre up to date together with the Client Success team.
  • Market Analysis: Stay updated on industry trends, competitor offerings, and market dynamics to identify opportunities for growth.
  • Marketing/Sales Reporting: Provide regular reports on sales activities, pipeline status, and revenue projections to the CEO and owners.
  • Collaboration: Ensure smooth collaboration between the Sales and Client Success teams to align strategies and messaging for successful joint sales efforts.

Key Experience

  • Proven SaaS Marketing/Sales Experience: Minimum of 5 years in a B2B SaaS business, with a track record of consistently meeting or exceeding targets.
  • Lead Generation Experience: Demonstrated ability to generate high-quality leads through various marketing and sales channels.
  • Management Experience: At least a couple of years managing a small team.
  • Industry Knowledge: Some knowledge of the aviation training industry is an advantage but not required. It’s more important that you know the dynamics of SaaS marketing and sales.
  • Communication Skills: Strong communication skills, with the ability to translate software features into relevant, value-based propositions that trigger our target personas.
  • Analytical Skills: Ability to analyze market data and trends to identify opportunities and create new lead-generation tactics.
  • Strategical Skills: Ability to combine deep operational know-how with a strategic mindset is crucial to this role where you will be involved in overall strategic planning and execution.
  • Team Player: Collaborative mindset with the ability to work effectively in cross-functional teams.

Why Join Us

  • Join a fast-growing and innovative company with a strong market presence and a huge growth potential in an exciting industry.
  • Opportunity to make a significant impact and contribute to the company’s short- and long-term success.
  • Competitive salary structure.
  • Exciting travel opportunities worldwide (incl. Singapore, Florida, Canada, etc.)
  • Ongoing professional development and growth opportunities.
  • Collaborative, fun, ambitious, and inclusive work environment.

Apply today

Apply for the position here no later than June 23rd.

We expect the first round of interviews to be carried out in week 26 as a screening phone interview with a person from Arcadea Group.

For more information about the job, reach out to:

Mads D. Larsen
Mobile: +45 5360 4988
Email: [email protected]

Note that by sending an application you accept that FlightLogger will store your personal information for up to a year.